Many organizations choose to hold on to the "Great Ideas" that worked decades ago. When organizations fail to continuously evaluate the industry, they will begin to show signs of the "Boiling Frog." An example of great organizations that fell susceptible to this mentality was Blockbuster. Blockbuster is an organization that started its venture in 1985 by a programmer named David Cook. Blockbusters situation could have been avoided if they were aware of their industry streng